We have a lot of small business success stories due to handling the bookkeeping for a wide variety of great businesses. I also have been having more business consulting conversations lately than just bookkeeping advice. I have noticed a similarity in the challenges or roadblocks that small businesses face on their path to success. Not all businesses face the same challenges due to differences in knowledge, experience and other characteristics of business owners. Here is a list of some common roadblocks tosmall business success以及如何克服它们。
Time
One of the more common challenges I hear from an owner is a lack of time. This was one of thepiss poor excuses for not succeeding in business我之前写的。我听到的常见短语是:“我没有时间博客”,“我没有时间网络”或“我没有时间簿记。”当然,你没有时间做到这一切,但你必须花时间腾出你可以的东西,并将其外包给其他任务。所有关键的业务任务必须参加,以便您为您的企业取得成功,并且由您作为所有者来弄清楚一系列来实现所有人。
Takeaway: Winners make time, losers make excuses.
钱
许多小企业主面临的另一个共同挑战是缺乏启动资本。来吧宝贝这是美国,我们喜欢信用。你没有学习业务,你永远不应该用你的钱来开始业务,而是总是用别人的钱?不要让金钱是没有迈出飞跃和开始自己的事业的原因。如果你的想法很好,你努力工作,你会找到你需要的钱。
Another option to get your business off the ground is tobootstrap your business. When I started my business I used nothing but my own money. A service based business is obviously much easier to bootstrap than a product based business. However, I have heard many entrepreneurs say that bootstrapping a business is a great approach for several reasons. First, you are personally vested in the business, which makes you care that much more. Secondly, you learn to deal with less. Therefore, when money does start to roll in you are protective with it and you end up making good business decisions to run a tight and successful company.
外卖:使用其他人的钱或引导业务。
Scaling A Small Business
Scaling a small business is extremely hard, and扩展基于服务的业务is even more difficult. I see many one man show businesses grow to the point where it is a full-time job for them. The next obvious step is to hire some employees and grow the business. This is where mistakes start to happen. It seems so simple; hire employees, keep finding new clients and continue to grow. However, this can be very difficult and it requires a major shift in the way you operate your business.
Here is some of my advice for the small business that wants to scale:
- 早期确定您希望您的企业成为的愿景。务必经常分析您业务的当前状态,以便您可以确保您愿意与您的愿景保持一切。
- 为了成长金钱不能成为你的主要动力。
- You are in sales. No matter what products you sell or services you deliver, you are in sales.
- Don't be afraid to ask others for advice. The business owner that tries to scale without the help of others is foolish.
外卖:缩放业务是艰难的。不要害怕寻求帮助,并确保你留在你的愿景,而不是其他人的愿景。
Resistance To Change - Early Adopters Win
一般来说,我会说人们不喜欢改变。当Gmail的格式改变了各种博客,突然出现了优点和缺点。当您的银行更改其在线格式时,您无法弄清楚如何导航您曾经常常的页面令您感到沮丧,并致电新的网站愚蠢。正确的?人们对事物的方式非常舒服,但那些成功的人都会开放改变并注意事物的位置。
When inbound marketing, blogging and social media first came out very few people adopted it as a business strategy to bring in new sales. Now it seems like everyone is jumping on the ship. The thing is that those who adopted early are so far ahead it is laughable. People and businesses that are early adopters are usually thought as industry leaders for a reason; they are very smart. They understand the importance of trying out new things early in order to stay ahead of the competition.
Takeaway: Early adopters win. They are not afraid to take chances on new methods or technologies, but they know when to dismiss them as well.
不是一个推销员
我听从小型企业主的听到的#1路障是:“我不是推销员。”我的回应:“哦,真的,我是一个会计师,所以你觉得我觉得如何?”我常常想知道我是否已经开始了我的业务,我知道我的主要角色是销售和营销;我在商学院讨厌的两件事。很长一段时间,我看着自己作为簿记员,而且还有更多。如果我决定不将业务带到下一级别,我仍然可能只是簿记员。随着您的小型业务,您需要意识到您在销售中,您是否在或不接受销售角色。你可能想考虑的一件事是得到的small business sales coaching帮助。
外卖:作为一个小企业主,您在销售。当您意识到这一点并接受它时,您将永远改变您运营业务的方式。
Lack Of Motivation
一般来说,许多人都非常懒惰。无法启动自己的业务。我认为很多人想要开始自己的商业见美元符号。那些被金钱的动机经常戒烟或失败只是返回他们的9到5个工作,在那里一切都给他们和企业拥有它们。这可能需要很长时间才能成为一个小型企业主人,所以寻找除了金钱以外的激励者很重要。也许你想要自由奔跑自己的事业或你从运行成功的业务的成就的感觉。如果您没有成功的动机,那么甚至可能会浪费时间才能尝试运行自己的业务。动机无法教授,你要么是成功的,要么你就没有。
Takeaway: You need to find motivation to succeed that is not money related.
缺乏规划
Lack of planning can kill a business before it gets anywhere. Even a simple business plan can be useful as it at least gives you a road map. Many people start their businesses as a side gig, a hobby or a passion of theirs. Things usually go pretty well because the owner actually enjoys what they are doing. Lack of planning really shows around what I refer to as the tipping point. The point at which you have the thought: "oh sh!t I am in over my head and don't know what I am doing." I'm sure this happens more often than you think. There are days when I think that I am running a great business and then there are the days when I question if I have a clue what I am doing at all.
外带:无论绝对必要,无论如何都有商业计划。
当您决定启动小企业时,不要以为这将是一个顺利的骑行。每一个小企业都在沿途击中障碍。了解自己的优势和劣势,而不是为了他们而羞愧是重要的。当你遇到一个艰难的局面时,你不知道该怎么做可能是你能做的最糟糕的事情就是不要求帮助。
What roadblocks did you face when you started your business and how did you overcome them?